Lifetouch Gives Back

SmileSafe™ – the Lifetouch National Safety Program

For more than 10 years, Lifetouch, the leading provider of school and family photography, has partnered with the National Center for Missing & Exploited Children (NCMEC) to help provide law enforcement with the most valuable tool when a child goes missing – a current photograph. Each year, Lifetouch distributes SmileSafe photo ID cards, free of charge, to families where Lifetouch provides school photography. Since the inception of the SmileSafe program, 500 million cards have been distributed.

 

SmileSafe™ – the Lifetouch National Safety Program

For more than 10 years, Lifetouch, the leading provider of school and family photography, has partnered with the National Center for Missing & Exploited Children (NCMEC) to help provide law enforcement with the most valuable tool when a child goes missing – a current photograph. Each year, Lifetouch distributes SmileSafe photo ID cards, free of charge, to families where Lifetouch provides school photography. Since the inception of the SmileSafe program, nearly 500 million cards have been distributed.

 

Video shows Capitol Hill testimony of Lifetouch SmileSafe program

Video shows Capitol Hill testimony of Lifetouch SmileSafe program

Helping with the safe return of missing children

The SmileSafe National Safety Program has helped with the successful recovery of children in 24 states. One of these children was a 16-year-old girl who went missing from her New York home on July 13, 2014. Through the SmileSafe program, NCMEC obtained a picture of the child from Lifetouch to create a poster. After seeing the poster with the child’s picture on the NCMEC website, a concerned citizen provided a lead to NCMEC. This led law enforcement to safely recover the child on July 27, 2014. 

Hallmarks of the SmileSafe program include:

•  Security – Every day, up to 2,000 children may be reported missing in the United States. SmileSafe cards can help bring them home.
•  Rapid Response – Law enforcement can call the phone number on the SmileSafe card and retrieve a current photo of the missing child, usually within 15 minutes.

Learn more about how the SmileSafe photo ID card works

Request a digital SmileSafe card, available to most Lifetouch customers

Our Partner in Child Safety

The National Center for Missing & Exploited Children (NCMEC) is a 501(c)(3) nonprofit that works in cooperation with the U.S. Department of Justice’s Office of Juvenile Justice and Delinquency Prevention. NCMEC’s congressionally mandated CyberTipline has received more than 2,532,851 leads of suspected child sexual exploitation. Since NCMEC was founded in 1984, it has assisted law enforcement in the recovery of more than 199,576 missing children. 

For more information about NCMEC, please visit www.missingkids.com

 

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Patty Wetterling

Supports the 

SmileSafe Program

As the mother of a missing child, Patty Wetterling explains why she supports the SmileSafe program, and she shares the importance of a high-quality, current photo of a child.

 

Read the With Hope article (PDF)

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